Baidu, Inc. (BAIDF) Gross margin 2016–2025
Baidu, Inc. (BAIDF) gross margin by fiscal year — reported gross profit divided by reported revenue.
43.9%FY2025 · since FY2016: 50.0% → 43.9%
| Fiscal year | Value | YoY |
|---|---|---|
| FY2025 | 43.9% | -6.5 pp |
| FY2024 | 50.3% | -1.3 pp |
| FY2023 | 51.7% | +3.4 pp |
| FY2022 | 48.3% | -0.0 pp |
| FY2021 | 48.3% | -0.1 pp |
| FY2020 | 48.5% | +7.0 pp |
| FY2019 | 41.5% | -7.9 pp |
| FY2018 | 49.4% | +0.2 pp |
| FY2017 | 49.2% | -0.8 pp |
| FY2016 | 50.0% | — |
Gross margin = reported gross profit ÷ reported revenue for the same fiscal year.
Source: SEC XBRL filings · For reference only · Not investment advice