Baidu, Inc. (BAIDF) Gross margin 2016–2025
Baidu, Inc. (BAIDF) gross margin by fiscal year — reported gross profit divided by reported revenue.
43.9%FY2025 · since FY2016: 50.0% → 43.9%
| Fiscal year | Value | YoY |
|---|---|---|
| FY2025 | 43.9% | -6.5 pp |
| FY2024 | 50.3% | -1.3 pp |
| FY2023 | 51.7% | +3.4 pp |
| FY2022 | 48.3% | -0.0 pp |
| FY2021 | 48.3% | -0.1 pp |
| FY2020 | 48.5% | +7.0 pp |
| FY2019 | 41.5% | -7.9 pp |
| FY2018 | 49.4% | +0.2 pp |
| FY2017 | 49.2% | -0.8 pp |
| FY2016 | 50.0% | — |
Gross margin = reported gross profit ÷ reported revenue for the same fiscal year.
Source: SEC XBRL filings · For reference only · Not investment advice
More BAIDF financial trends
BAIDF RevenueBAIDF Net incomeBAIDF Net marginBAIDF Gross profitBAIDF Operating incomeBAIDF Operating marginBAIDF Operating cash flowBAIDF Free cash flowBAIDF Capital expendituresBAIDF Return on equityBAIDF Stock buybacksBAIDF Dividends paidBAIDF Total assetsBAIDF Total liabilitiesBAIDF Shareholders’ equityBAIDF overview →