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Home/PEP/fair value

PEPPEPSICO INC— fair value (DCF model)

A deterministic two-stage discounted-cash-flow (DCF) estimate of this company's per-share fair value, and how far it sits above or below the current share price — with the full assumptions, a growth×discount sensitivity grid and the methodology. Every figure is engine-computed from SEC filings, delayed prices and the 10-year Treasury yield, with no LLM. This is a model estimate under disclosed assumptions, not a price target, forecast or investment advice.

Free-cash-flow DCF · Model estimate
$103.39per share (model fair value)

The model estimates $103.39 per share — 24.7% below the current price of $137.34.

A deterministic model estimate under the disclosed assumptions (two-stage DCF over as-reported SEC figures; CAPM discount off the 10Y Treasury). NOT a price target, forecast, or investment advice — the sensitivity grid shows how the estimate moves as assumptions change.

Free-cash-flow DCF

The model estimates $103.39 per share — 24.7% below the current price of $137.34.

Base fiscal year · base amountFY2025 · $7.7B
History years10
Historical CAGR (raw)0.1%
Growth start (year 1)0.1%
Terminal growth (Gordon)3.0%
Discount rate (CAPM)4.9% + β 0.60 (clamped) × 5.0% = 7.9%
Projection years10
Sensitivity: per-share value as growth-start × discount rate vary
Growth ↓ / Discount →−1pp−0.5ppbase+0.5pp+1pp
−5pp$128.83$114.50$103.07$93.73$85.97
−2.5pp$128.83$114.50$103.07$93.73$85.97
base$129.24$114.86$103.39$94.02$86.23
+2.5pp$144.42$128.18$115.23$104.66$95.87
+5pp$161.17$142.87$128.28$116.38$106.48

Earnings (net-income) DCF

The model estimates $125.94 per share — 8.3% below the current price of $137.34.

Base fiscal year · base amountFY2025 · $8.2B
History years10
Historical CAGR (raw)3.0%
Growth start (year 1)3.0%
Terminal growth (Gordon)3.0%
Discount rate (CAPM)4.9% + β 0.60 (clamped) × 5.0% = 7.9%
Projection years10
Sensitivity: per-share value as growth-start × discount rate vary
Growth ↓ / Discount →−1pp−0.5ppbase+0.5pp+1pp
−5pp$138.36$122.98$110.70$100.67$92.33
−2.5pp$141.33$125.58$113.02$102.76$94.22
base$157.90$140.12$125.94$114.36$104.74
+2.5pp$176.18$156.15$140.18$127.14$116.31
+5pp$196.31$173.79$155.84$141.19$129.02

Model computed 2026-11-01 · Source: SEC XBRL filings + delayed price + 10Y Treasury yield · For reference only · Not investment advice

How the model works

  • Two-stage DCF. Stage 1 projects ten explicit years of cash flow; stage 2 caps it with a Gordon terminal value. The model runs two variants — one over free cash flow, one over earnings (net income) — whenever each is computable.
  • Dollar-level projection ÷ current shares. The company-level dollar series is projected and divided by the current share count once at the end. Dollar totals are split-immune, whereas a per-share history mixes pre/post-split bases.
  • Linear growth decay. Stage-1 growth starts at the historical CAGR of the base series (clamped into 0%–20%; the raw CAGR is still disclosed) and decays linearly to the terminal rate.
  • Gordon terminal growth = min(10-year Treasury yield, 3%). A company cannot outgrow the economy forever; the discount rate must clear the terminal rate by a minimum spread or the value is undefined.
  • CAPM discount rate = 10-year Treasury + beta × equity-risk premium (5%). Beta is clamped into 0.6–2.0 (a degenerate regression beta destabilises the model); an unknown beta defaults to 1.0. Every clamp/default is disclosed.
  • Honesty gates (absent, never fabricated): at least four annual points with positive first/last values to anchor a CAGR; banks, insurers and REITs are out of model scope (an FCF/earnings DCF structurally misfits their economics); and a result outside 1/8×–8× of the current price is withheld — the assumptions do not fit that business, so no number is shown.
  • Sensitivity, not a single oracle number. A 5×5 grid over (growth-start offset × discount offset) shows how the estimate moves as the two key assumptions change — the honest presentation of model uncertainty.

This page is a deterministic model estimate under disclosed assumptions — not a price target, forecast or investment advice. Source: SEC XBRL filings, delayed prices and US Treasury yields; for reference only.

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