WSMWILLIAMS SONOMA INC— fair value (DCF model)
A deterministic two-stage discounted-cash-flow (DCF) estimate of this company's per-share fair value, and how far it sits above or below the current share price — with the full assumptions, a growth×discount sensitivity grid and the methodology. Every figure is engine-computed from SEC filings, delayed prices and the 10-year Treasury yield, with no LLM. This is a model estimate under disclosed assumptions, not a price target, forecast or investment advice.
The model estimates $156.59 per share — 32.7% below the current price of $232.62.
A deterministic model estimate under the disclosed assumptions (two-stage DCF over as-reported SEC figures; CAPM discount off the 10Y Treasury). NOT a price target, forecast, or investment advice — the sensitivity grid shows how the estimate moves as assumptions change.
Free-cash-flow DCF
The model estimates $156.59 per share — 32.7% below the current price of $232.62.
| Base fiscal year · base amount | FY2025 · $1.1B |
| History years | 10 |
| Historical CAGR (raw) | 13.9% |
| Growth start (year 1) | 13.9% |
| Terminal growth (Gordon) | 3.0% |
| Discount rate (CAPM) | 5.0% + β 1.41 × 5.0% = 12.0% |
| Projection years | 10 |
| Growth ↓ / Discount → | −1pp | −0.5pp | base | +0.5pp | +1pp |
|---|---|---|---|---|---|
| −5pp | $146.03 | $137.12 | $129.20 | $122.12 | $115.76 |
| −2.5pp | $161.12 | $151.15 | $142.29 | $134.38 | $127.27 |
| base | $177.61 | $166.47 | $156.59 | $147.75 | $139.82 |
| +2.5pp | $195.63 | $183.20 | $172.18 | $162.34 | $153.50 |
| +5pp | $215.29 | $201.45 | $189.18 | $178.22 | $168.39 |
Earnings (net-income) DCF
The model estimates $169.50 per share — 27.1% below the current price of $232.62.
| Base fiscal year · base amount | FY2025 · $1.1B |
| History years | 10 |
| Historical CAGR (raw) | 15.2% |
| Growth start (year 1) | 15.2% |
| Terminal growth (Gordon) | 3.0% |
| Discount rate (CAPM) | 5.0% + β 1.41 × 5.0% = 12.0% |
| Projection years | 10 |
| Growth ↓ / Discount → | −1pp | −0.5pp | base | +0.5pp | +1pp |
|---|---|---|---|---|---|
| −5pp | $158.34 | $148.61 | $139.96 | $132.24 | $125.29 |
| −2.5pp | $174.63 | $163.75 | $154.08 | $145.45 | $137.70 |
| base | $192.42 | $180.28 | $169.50 | $159.87 | $151.22 |
| +2.5pp | $211.85 | $198.31 | $186.30 | $175.58 | $165.95 |
| +5pp | $231.56 | $216.60 | $203.34 | $191.50 | $180.87 |
Model computed 2026-09-23 · Source: SEC XBRL filings + delayed price + 10Y Treasury yield · For reference only · Not investment advice
How the model works
- Two-stage DCF. Stage 1 projects ten explicit years of cash flow; stage 2 caps it with a Gordon terminal value. The model runs two variants — one over free cash flow, one over earnings (net income) — whenever each is computable.
- Dollar-level projection ÷ current shares. The company-level dollar series is projected and divided by the current share count once at the end. Dollar totals are split-immune, whereas a per-share history mixes pre/post-split bases.
- Linear growth decay. Stage-1 growth starts at the historical CAGR of the base series (clamped into 0%–20%; the raw CAGR is still disclosed) and decays linearly to the terminal rate.
- Gordon terminal growth = min(10-year Treasury yield, 3%). A company cannot outgrow the economy forever; the discount rate must clear the terminal rate by a minimum spread or the value is undefined.
- CAPM discount rate = 10-year Treasury + beta × equity-risk premium (5%). Beta is clamped into 0.6–2.0 (a degenerate regression beta destabilises the model); an unknown beta defaults to 1.0. Every clamp/default is disclosed.
- Honesty gates (absent, never fabricated): at least four annual points with positive first/last values to anchor a CAGR; banks, insurers and REITs are out of model scope (an FCF/earnings DCF structurally misfits their economics); and a result outside 1/8×–8× of the current price is withheld — the assumptions do not fit that business, so no number is shown.
- Sensitivity, not a single oracle number. A 5×5 grid over (growth-start offset × discount offset) shows how the estimate moves as the two key assumptions change — the honest presentation of model uncertainty.
This page is a deterministic model estimate under disclosed assumptions — not a price target, forecast or investment advice. Source: SEC XBRL filings, delayed prices and US Treasury yields; for reference only.