Baidu, Inc. (BIDU) Net margin 2016–2025
Baidu, Inc. (BIDU) net profit margin by fiscal year — reported net income divided by reported revenue.
4.3%FY2025 · since FY2016: 16.5% → 4.3%
| Fiscal year | Value | YoY |
|---|---|---|
| FY2025 | 4.3% | -13.5 pp |
| FY2024 | 17.8% | +2.8 pp |
| FY2023 | 15.1% | +9.0 pp |
| FY2022 | 6.1% | -2.1 pp |
| FY2021 | 8.2% | -12.8 pp |
| FY2020 | 21.0% | +19.1 pp |
| FY2019 | 1.9% | -25.0 pp |
| FY2018 | 27.0% | +5.4 pp |
| FY2017 | 21.6% | +5.1 pp |
| FY2016 | 16.5% | — |
Net margin = reported net income ÷ reported revenue for the same fiscal year. Loss years show as a negative margin.
Source: SEC XBRL filings · For reference only · Not investment advice
More BIDU financial trends
BIDU RevenueBIDU Net incomeBIDU Gross profitBIDU Gross marginBIDU Operating incomeBIDU Operating marginBIDU Operating cash flowBIDU Free cash flowBIDU Capital expendituresBIDU Return on equityBIDU Stock buybacksBIDU Dividends paidBIDU Total assetsBIDU Total liabilitiesBIDU Shareholders’ equityBIDU overview →