FTLFFITLIFE BRANDS, INC.— fair value (DCF model)
A deterministic two-stage discounted-cash-flow (DCF) estimate of this company's per-share fair value, and how far it sits above or below the current share price — with the full assumptions, a growth×discount sensitivity grid and the methodology. Every figure is engine-computed from SEC filings, delayed prices and the 10-year Treasury yield, with no LLM. This is a model estimate under disclosed assumptions, not a price target, forecast or investment advice.
The model estimates $35.23 per share — 251.4% above the current price of $10.03.
A deterministic model estimate under the disclosed assumptions (two-stage DCF over as-reported SEC figures; CAPM discount off the 10Y Treasury). NOT a price target, forecast, or investment advice — the sensitivity grid shows how the estimate moves as assumptions change.
Free-cash-flow DCF
The model estimates $35.23 per share — 251.4% above the current price of $10.03.
| Base fiscal year · base amount | FY2025 · $7.4M |
| History years | 4 |
| Historical CAGR (raw) | 21.4% |
| Growth start (year 1) | 20.0% (clamped from 21.4% into 0–20%) |
| Terminal growth (Gordon) | 3.0% |
| Discount rate (CAPM) | 4.7% + β 0.60 (clamped) × 5.0% = 7.7% |
| Projection years | 10 |
| Growth ↓ / Discount → | −1pp | −0.5pp | base | +0.5pp | +1pp |
|---|---|---|---|---|---|
| −5pp | $36.96 | $32.37 | $28.76 | $25.85 | $23.45 |
| −2.5pp | $41.01 | $35.88 | $31.85 | $28.60 | $25.93 |
| base | $45.45 | $39.72 | $35.23 | $31.61 | $28.63 |
| +2.5pp | $45.45 | $39.72 | $35.23 | $31.61 | $28.63 |
| +5pp | $45.45 | $39.72 | $35.23 | $31.61 | $28.63 |
Earnings (net-income) DCF
The model estimates $30.13 per share — 200.5% above the current price of $10.03.
| Base fiscal year · base amount | FY2025 · $6.3M |
| History years | 10 |
| Historical CAGR (raw) | 37.2% |
| Growth start (year 1) | 20.0% (clamped from 37.2% into 0–20%) |
| Terminal growth (Gordon) | 3.0% |
| Discount rate (CAPM) | 4.7% + β 0.60 (clamped) × 5.0% = 7.7% |
| Projection years | 10 |
| Growth ↓ / Discount → | −1pp | −0.5pp | base | +0.5pp | +1pp |
|---|---|---|---|---|---|
| −5pp | $31.61 | $27.68 | $24.59 | $22.11 | $20.06 |
| −2.5pp | $35.07 | $30.68 | $27.24 | $24.46 | $22.17 |
| base | $38.87 | $33.97 | $30.13 | $27.03 | $24.48 |
| +2.5pp | $38.87 | $33.97 | $30.13 | $27.03 | $24.48 |
| +5pp | $38.87 | $33.97 | $30.13 | $27.03 | $24.48 |
Model computed 2026-07-31 · Source: SEC XBRL filings + delayed price + 10Y Treasury yield · For reference only · Not investment advice
How the model works
- Two-stage DCF. Stage 1 projects ten explicit years of cash flow; stage 2 caps it with a Gordon terminal value. The model runs two variants — one over free cash flow, one over earnings (net income) — whenever each is computable.
- Dollar-level projection ÷ current shares. The company-level dollar series is projected and divided by the current share count once at the end. Dollar totals are split-immune, whereas a per-share history mixes pre/post-split bases.
- Linear growth decay. Stage-1 growth starts at the historical CAGR of the base series (clamped into 0%–20%; the raw CAGR is still disclosed) and decays linearly to the terminal rate.
- Gordon terminal growth = min(10-year Treasury yield, 3%). A company cannot outgrow the economy forever; the discount rate must clear the terminal rate by a minimum spread or the value is undefined.
- CAPM discount rate = 10-year Treasury + beta × equity-risk premium (5%). Beta is clamped into 0.6–2.0 (a degenerate regression beta destabilises the model); an unknown beta defaults to 1.0. Every clamp/default is disclosed.
- Honesty gates (absent, never fabricated): at least four annual points with positive first/last values to anchor a CAGR; banks, insurers and REITs are out of model scope (an FCF/earnings DCF structurally misfits their economics); and a result outside 1/8×–8× of the current price is withheld — the assumptions do not fit that business, so no number is shown.
- Sensitivity, not a single oracle number. A 5×5 grid over (growth-start offset × discount offset) shows how the estimate moves as the two key assumptions change — the honest presentation of model uncertainty.
This page is a deterministic model estimate under disclosed assumptions — not a price target, forecast or investment advice. Source: SEC XBRL filings, delayed prices and US Treasury yields; for reference only.