Baidu, Inc. (BIDU) Gross margin 2016–2025
Baidu, Inc. (BIDU) gross margin by fiscal year — reported gross profit divided by reported revenue.
43.9%FY2025 · since FY2016: 50.0% → 43.9%
| Fiscal year | Value | YoY |
|---|---|---|
| FY2025 | 43.9% | -6.5 pp |
| FY2024 | 50.3% | -1.3 pp |
| FY2023 | 51.7% | +3.4 pp |
| FY2022 | 48.3% | -0.0 pp |
| FY2021 | 48.3% | -0.1 pp |
| FY2020 | 48.5% | +7.0 pp |
| FY2019 | 41.5% | -7.9 pp |
| FY2018 | 49.4% | +0.2 pp |
| FY2017 | 49.2% | -0.8 pp |
| FY2016 | 50.0% | — |
Gross margin = reported gross profit ÷ reported revenue for the same fiscal year.
Source: SEC XBRL filings · For reference only · Not investment advice
More BIDU financial trends
BIDU RevenueBIDU Net incomeBIDU Net marginBIDU Gross profitBIDU Operating incomeBIDU Operating marginBIDU Operating cash flowBIDU Free cash flowBIDU Capital expendituresBIDU Return on equityBIDU Stock buybacksBIDU Dividends paidBIDU Total assetsBIDU Total liabilitiesBIDU Shareholders’ equityBIDU overview →