Baidu, Inc. (BIDU) Operating margin 2016–2025
Baidu, Inc. (BIDU) operating margin by fiscal year — reported operating income divided by reported revenue.
-4.5%FY2025 · since FY2016: 14.2% → -4.5%
| Fiscal year | Value | YoY |
|---|---|---|
| FY2025 | -4.5% | -20.5 pp |
| FY2024 | 16.0% | -0.3 pp |
| FY2023 | 16.2% | +3.4 pp |
| FY2022 | 12.9% | +4.4 pp |
| FY2021 | 8.5% | -4.9 pp |
| FY2020 | 13.4% | +7.5 pp |
| FY2019 | 5.9% | -9.3 pp |
| FY2018 | 15.2% | -3.3 pp |
| FY2017 | 18.5% | +4.2 pp |
| FY2016 | 14.2% | — |
Operating margin = reported operating income ÷ reported revenue for the same fiscal year. Operating-loss years show as a negative margin.
Source: SEC XBRL filings · For reference only · Not investment advice
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